Commitment to innovation will continue to raise the bar.

Challenge

Norwegian Cruise Line had a small internal e-commerce team and were seeking guidance on how to properly redesign their website and build a successful content strategy. They asked us to inform them on best practices, teach them about user experience, collaborate with other partner agencies within the organization, gain stakeholder support, create their brand's e-commerce experience, and ultimately increase online bookings and onboard purchases.

Our Solution

Over a span of nine years, we maintained a close collaboration with the NCL team, serving as their strategic partner in UX, UI, and omni-channel digital strategy across various aspects of ncl.com, microsites, and the guest experience mobile app for bookings. During this period, we actively led the planning, design, and execution of numerous digital initiatives, which encompassed two redesigns of ncl.com, a revamp of the onboard mobile app, and the ongoing development of the agent booking portal. In addition, we played a central role in instigating significant organizational transformations, particularly in terms of enhancing team collaboration and adopting agile methodologies. We spearheaded the formulation and evolution of NCL's digital brand identity, culminating in the strategic repositioning of the e-commerce team as the company's leading channel. Our contributions consistently drove positive outcomes and played a pivotal role in shaping the digital landscape and overall success of Norwegian Cruise Line.

Knowledge labs

Product Design, User Experience

Industry

Travel, Technology, E-Commerce